By Al Morentin
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06 Nov, 2023
In today's market, customers prefer to buy rather than be sold to. Traditional forms of marketing and advertising are no longer effective. Customers now go online, do research, read reviews, and make informed decisions. This shift in consumer behavior has led to the emergence of the 7-11-4 experience, which involves 7 hours of research and 11 interactions on a minimum of 4 different platforms. To incorporate this experience into your business, podcasting can be a game-changer. This blog post explores the benefits of podcasting and how it can provide the necessary content and presence on multiple channels to meet the demands of the modern customer.