Unlocking the Secrets of Business Podcasting
How to Attract More Clients and Make More Sales:
Welcome to the exciting world of podcast marketing! In today's blog post, we'll delve into the transformative power of a business podcast and how it can help your business attract more clients and make more sales. If you've ever wondered why some businesses effortlessly thrive while others struggle, this is the secret sauce you've been waiting for. So, let's dive in and uncover the key to becoming a thought leader in your industry.
Establishing Yourself as a Key Person of Influence:
In the competitive business landscape, having an amazing product or world-class customer service is not enough to guarantee success. The real game-changer lies in establishing yourself as a key person of influence in your industry. These select few business owners have mastered the art of attracting clients who seek them out, rather than the other way around.
The Power of a Business Podcast:
Traditionally, achieving key person of influence status required writing books, press releases, seminars, and interviews on radio and TV. However, in today's digital age, the easiest and most effective way to establish yourself as the go-to person in your industry is through a business podcast. A business podcast serves as the central hub for showcasing your knowledge and expertise, while also creating awareness and driving potential clients back to your episodes.
The Framework for Success:
To maximize the impact of your business podcast, it's crucial to create and post marketing materials around each episode. These materials, derived from your podcast, are then shared across various channels to create awareness and build authority. By utilizing platforms such as YouTube, Instagram, LinkedIn, Twitter, blogs, and email newsletters, you can reach your target audience wherever they are and establish yourself as an omnipresent figure in their world.
The 7-11-4 Strategy:
In today's world, prospects and clients conduct extensive research before making a buying decision. To build trust and credibility, Daniel Priestly's 7-11-4 strategy suggests that prospects need to consume seven hours of content, have 11 interactions, and engage on four different channels. By consistently providing valuable content through your podcast and its associated marketing materials, you can effortlessly guide prospects through this strategy and position yourself as a key person of influence.
Simplify the Process with Video Podcast Pros:
Creating all this content may seem overwhelming, especially for busy business owners. That's where Video Podcast Pros comes in. By partnering with a company like VP Pros, you can focus on recording two to four podcast episodes a month, while they handle all the post-production, repurposing, and creation of marketing assets. This means you spend just 30 to 60 minutes a month and get your podcast syndicated across all channels, making you look like a rock star in your industry.
Conclusion:
In conclusion, a business podcast is a game-changing tool that can catapult your success and attract clients who seek you out. By establishing yourself as a key person of influence through your podcast and its associated marketing materials, you can build trust, credibility, and authority in your industry. So, why wait? Start your podcasting journey today and unlock the doors to unlimited growth and success.
Remember to subscribe to Podcast Marketing Secrets on YouTube, Apple, or your favorite podcast listening platform to stay updated with the latest insights and strategies. You can also find us on YouTube and IG @thepodcastmarketer.
This is Al Morentin with Podcast Marketing Secrets and Video Podcast Pros, signing off. See you on the next episode!
PODCAST MARKETING SECRETS
